![]() So according to the balance theory, my attitude toward Popchips (X) was initially positive, however my attitude towards Ashton Kutcher (O) in the ad was negative making the relationship unbalanced. Plus, when I think of Ashton Kutcher, I think of him as the stupid guy from the movie Dude Where’s My Car? I am not persuaded to buy food products endorsed by that sort of character. To me, I thought that concept was stupid and somewhat racist as well. Then I discovered that the man in the ad was actually Ashton Kutcher made up and dressed as an Indian Bollywood producer named Raj. Then I saw an advertisement for Popchips in a magazine, with an Indian man saying “These are the Bombay.” My first thought was that the ad was extremely corny. ![]() It caught my attention, because they claimed to have no fake colors, fake flavors, and no preservatives, however I did not buy them that day. However, I remember seeing Popchips in the natural food section at Kroger’s grocery store. Normally, I would not buy any sort of potato chips because I usually eat pretty healthfully. Specifically, the balance theory has been used in my decision on whether or not to buy Popchips. Heider’s Balance Theory has influenced what goes into my cart while I’m grocery shopping.
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